FOR THE FEW. THE BREAKTHROUGH LEADERS.
12 Leaders® is the most selective and measurably impactful one-year program for leaders and entrepreneurs committed to turning vision into impact.
MAKING THE IMPOSSIBLE POSSIBLE
One of the goals in 12 Leaders® is to help elevate the vantage point and success trajectory of each individual leader so that their teams and companies keep benefiting from increasingly higher levels of performance and opportunities to achieve bigger goals sooner.
Among many examples, here are two:
ACHIEVED OUR SALES GOAL THREE YEARS EARLY!
Last year we achieved the sales goal we set for three years from now. Then last November we set a new goal for sales four years from now - and then we blew through that goal this year! We're even more excited about what's next! Rod C. Fallow, President, Swagelok Northern California; 12 Leaders® alum
In Q4 last year, our sales are up 35% (year on year) and we are poised to pass the target we set for four years from now! Graham Brodock, CEO and President, Kris-Tech Wire Company; 12 Leaders® alum
Sales Are Up 35%
The Challenge
Faster breakthroughs
Simpler strategies
Bigger opportunities
12 Leaders® began over a decade ago with a challenge first put to us by a top global brand: Design a robust and dynamic curriculum to maximize the personal and professional growth of passionate entrepreneurial leaders.
Our interpretation of that challenge was 12 Leaders®—a high-impact, results-based program for game-changers and industry transformers who are committed to achieving extraordinary results by adopting and applying the most targeted and cutting-edge insights.
With input from some of the world’s best thinkers across a wide range of disciplines, we created and led a hugely successful one-year program for twelve handpicked entrepreneurs, leaders, and influencers, placing a special emphasis on identifying where small adjustments in vision and action can create the greatest impact.
Over the years, we’ve incorporated the latest neuroscience advancements and accelerated growth research to create what is today one of the most powerful and effective programs in the world for breakthrough leaders and entrepreneurs..
325 325 %
More Energy
275 275 %
More Engagement
500 500 %
More Learning
280 280 %
More Personal Productivity
4 4 X
More Creativity
2 2 X
Speed To Goals
Headliners
12 Leaders® draws on the insights of a remarkable team of colleagues to create game-changing and industry-transforming results—using scientifically based insights, ultra-practical tools, counterintuitive wisdom, and disciplined metrics. The primary 12 Leaders® insights and one-on-one advisory work are guided by Robert Cooper and Suanne Sandage:
Robert Cooper, Ph.D
is an independent scholar, neuroscientist, New York Times bestselling author, and trusted advisor to a number of top CEOs and entrepreneurs. He is founder and CEO of Cooper Strategic, Cooper Neuroscience Lab and 12 Leaders®, has been called “the ultimate business guru for the new millennium.”
Suanne Sandage, M.S
is an acclaimed peak performance advisor and coach. Her individualized work draws on decades of experience and a database of over 1 million leaders and entrepreneurs—along with in-depth experience with Robert Cooper and his team for more than two decades.
Among the more than fifty other Cooper Colleagues who provide specific insights for 12 Leaders® across the year include:
Gerald de Jaager
has consulted to more than 75 organizations around the world and provided training to more than 20,000 leaders. A Phi Beta Kappa graduate of Yale who taught at Yale (where he was rated as one of the ten best teachers) and attended Yale Law School, his clients have included Apple, General Electric, Intel, and Toyota. He is the author of four books for leaders, including See New Now: 25 Brief Stories for Big Breakthroughs.
Tracy LaTourrette
Colorado’s “First Lady” fighter pilot, first female Top Gun, a retired USAF Lieutenant Colonel and one of the first women in the world to fly fighter aircraft. She has flown missions globally as a combat F-16 fighter pilot. She graduated from the US Air Force Academy with a Bachelor of Science in Human Factors Engineering. She served 22 years as a pilot and AWACS Air Weapons Director. Post 9-11 she flew direct Presidential protection missions and flew in a classified location for Operation Iraqi Freedom. High stakes, high pressure and rapid adaptability are the norm in her world—in leadership and life.
Susan Duggan, Ph.D.
is a Fulbright Scholar and Alexander von Humboldt Foundation Fellow, co-founder of the Silicon Valley World Internet Center and the current CEO of Smart World Center, a think tank finding innovative collaborative solutions for a better world. For more than thirty years, as a strategist, researcher, and program designer, she has found powerful ways to bring together leaders from business, government, and educators to work on crucial projects.
.jpg)
Daniel X. Carter
is a highly decorated retired Special Operations Leader, with 23 years as a Navy SEAL and 18 years at the Tier One U.S. Naval Special Warfare Development Group. He served as Assault Troop Chief and as Selection and Training Lead Instructor, training and leading teams that learned to thrive in high-risk, high-stakes environments around the world. His approach is based on continuous learning, innovation, and collaborative relationships. Throughout his career, he received numerous commendations for leadership and valor.
Tony Blond
served 23 years in Naval Special warfare. With Tier One SEAL Teams, he served as the captain of several 25-meter MK-V Operations Craft and as a senior Boat Crew Chief working with the reconnaissance and assault squadrons. He also served as Operations Senior Advisor for maritime tactics and technology innovations to meet mission requirements around the world. He received numerous commendations for leadership and valor.
Dave Greninger
served 21 years in the US Navy, retiring as a leader at the Tier 1, Naval Special Warfare Development Group. After multiple deployments, he was responsible for the selection, screening and hiring of the Navy’s top technical performers. Dave has 14 years of international experience with development. A former All-Navy and NATO rugby captain, he has a distinguished athletic career and passion for high performance teams, relentlessly seeking the answer to “How can we do it better?” Anchored by faith and family, Dave is a specialist in translating his experiences and applying them to create Tier 1 performance.
Jason Whitaker
is the former Senior Video Director and Producer for award-winning Russell Video. A graduate of the University of Michigan in film and video studies, he has more than two decades of experience as a video and audio strategist, director, producer, scriptwriter, motion graphics creator, and director of photography. He has led Cooper Strategic and Neuro video and audio projects for nearly a decade, along with leading the design and advancement of the acclaimed Upwire® Platform (Upwire.io).
Testimonials
John Eliason
“I wasn’t really that excited about having yet another ‘coach.’ I thought I had the best coaches in the world. But Robert Cooper and 12 Leaders® drew out far more of the best in me—and that has changed my direction, from good to great to making ‘impossible’ possible. 12 Leaders® and Robert Cooper were what I needed and I didn’t even realize it –but I do now!”
Ann Lawrence
"12 Leaders® is a powerful,innovative program for developing transformative personal effectiveness, leadership and teamwork. My 12 Leaders® experience has helped me rethink what is strategically possible for organizational success, personal well-being, and philanthropic impact for the larger world."
Rod C. Fallow
“One of the goals in 12 Leaders® is to help elevate the vantage point and success trajectory of each individual leader so that their teams and companies keep benefiting from increasingly higher levels of performance and opportunities to achieve bigger goals sooner. 12 Leaders® is an innovative, science-based, uniquely customized strategic program for entrepreneurs and entrepreneurial leaders who want to unlock and ignite far greater business success while also making the world a better place. Exceptionally valuable.”
Graham Brodock
"In Q4 last year, our sales are up 35% (year on year) and we are poised to pass the target we set for four years from now!"
Jeff Gutovich
"I’ve never lacked confidence about my ability to handle whatever challenges might come my way. Now I feel even more confident that I can proactively influence outcomes, the futures of myself and other people around me."
Neal Mody
"Robert brings an amazing depth of clarity by asking all the right questions, and his position is always to support you in being your best. Experiencing that has significantly affected my own approach to leadership."
Max Hansen
"An organization can only develop as fast as its leaders are developing. We want to break through the ceiling and never look back. 12 Leaders® is helping us to do that."
Doug Andrew
"I learned to constantly ask three essential questions—‘What’s possible?’ ‘Who are we missing?’ ‘What is the smallest change that will have the greatest impact?’ Asking those questions has transformed the way we think and act."
Elizabeth Sarquis
"A lot of people will say they’ll be there for you, but not many will give what Robert gives, week in and week out. 12 Leaders® has been an inspiring experience, and that inspiration, plus the many skills I gained, will help carry me, my business, and everyone around me to a higher level. I’ve learned how to…build strong alliances with people and organizations that will be in this with me for the long haul."
Darius Campbell
"There were many ‘Eureka’ moments of great insight from my interactions with Robert, and those alone would have made the program invaluable to me. I also acquired a very large portfolio of specific skills and practices that start helping me when I wake up in the morning and continue to benefit me all day. Simply put, Robert Cooper and 12 Leaders® have been life-changing for me."
Join 12 Leaders®
Eligibility to join 12 Leaders® is decided through both evaluation and conversation.
We extend membership invitations to entrepreneurs and leaders with high potential, a successful track record, and a deep drive to continue learning and growing to create record-setting results.
Please enter your email address below and one of our team members will contact you.