FOR THE FEW. THE BREAKTHROUGH LEADERS.
12 Leaders is the most selective and measurably impactful one-year program for executives, entrepreneurs, and influencers committed to turning vision into impact.
MAKING THE IMPOSSIBLE POSSIBLE
One of the goals in 12 Leaders® is to help elevate the vantage point and success trajectory of each individual leader so that their teams and companies keep benefiting from increasingly higher levels of performance and opportunities to achieve bigger goals sooner.
Among many examples, here are two:
ACHIEVED OUR SALES GOAL THREE YEARS EARLY!
Last year we achieved the sales goal we set for three years from now. Then last November we set a new goal for sales four years from now - and then we blew through that goal this year! We're even more excited about what's next! Rod C. Fallow, President, Swagelok Northern California; 12 Leaders® alum
In Q4 last year, our sales are up 35% (year on year) and we are poised to pass the target we set for four years from now! Graham Brodock, CEO and President, Kris-Tech Wire Company; 12 Leaders® alum
Sales Are Up 35%
The Challenge
Faster breakthroughs
Simpler strategies
Bigger opportunities
12 Leaders began over a decade ago with a challenge first put to us by a top global brand: Design a robust and dynamic curriculum to maximize the personal and professional growth of passionate entrepreneurial leaders.
Our interpretation of that challenge was 12 Leaders—a high-impact, results-based program for game-changers and industry transformers who are committed to achieving extraordinary results by adopting and applying the most targeted and cutting-edge insights.
With input from some of the world’s best thinkers across a wide range of disciplines, we created and led a hugely successful one-year program for twelve handpicked entrepreneurs, leaders, and influencers, placing a special emphasis on identifying where small adjustments in vision and action can create the greatest impact.
Over the years, we’ve incorporated the latest neuroscience advancements and accelerated growth research to create what is today one of the most powerful and effective programs in the world for breakthrough leaders, entrepreneurs, and influencers.
125 125 %
More Energy
170 170 %
More Engagement
210 210 %
More Learning
225 225 %
More Personal Productivity
6 6 X
More Creativity
2 2 X
Speed To Goals
Headliners
12 Leaders draws on the insights of a remarkable team of colleagues to create game-changing and industry-transforming results—using scientifically based insights, ultra-practical tools, counterintuitive wisdom, and disciplined metrics. The primary 12 Leaders insights and one-on-one advisory work are guided by Robert Cooper and Suanne Sandage:
Robert Cooper, Ph.D
is an independent scholar, neuroscientist, New York Times bestselling author, and trusted advisor to a number of top CEOs and entrepreneurs. He is founder and CEO of Cooper Strategic, Cooper Neuroscience Lab and 12 Leaders®, has been called “the ultimate business guru for the new millennium.”
Suanne Sandage, M.S
is an acclaimed peak performance advisor and coach. Her individualized work draws on decades of experience and a database of over 1 million leaders and entrepreneurs—along with in-depth experience with Robert Cooper and his team for more than two decades.
Among the more than fifty other Cooper Colleagues who provide specific insights for 12 Leaders across the year include:
Gerald de Jaager
has consulted to more than 75 organizations around the world and provided training to more than 20,000 leaders. A Phi Beta Kappa graduate of Yale who taught at Yale (where he was rated as one of the ten best teachers) and attended Yale Law School, his clients have included Apple, General Electric, Intel, and Toyota. He is the author of four books for leaders, including See New Now: 25 Brief Stories for Big Breakthroughs.
Michael Parrish DuDell
is an entrepreneur, international keynote speaker, and the bestselling author of Shark Tank Jump Start Your Business—the official business book from ABC’s hit show Shark Tank. Recently ranked as one of the top three most popular business authors by Amazon.com, Michael has been featured by CNBC, Bloomberg TV, CNN, The New York Times, WABC, Business Insider, Yahoo, and FORBES, where he is a regular contributor. He currently hosts The Next Crop—a web series sponsored by Citrix GoToMeeting that showcases the next generation of business and media influencers.
Susan Duggan, Ph.D.
is a Fulbright Scholar and Alexander von Humboldt Foundation Fellow, co-founder of the Silicon Valley World Internet Center and the current CEO of Smart World Center, a think tank finding innovative collaborative solutions for a better world. For more than thirty years, as a strategist, researcher, and program designer, she has found powerful ways to bring together leaders from business, government, and educators to work on crucial projects.
Michael Gordon, Ph.D
is the Arthur F. Thurnau Professor of Social Entrepreneurship and Business Administration at the Ross School of Business, University of Michigan. He is an award-winning educator and author, a social innovator honored by the Smithsonian Institution (three times. He is recognized as one of the information age’s leading innovators. His book Inclusivity is based on the most complete, in-depth empirical study yet on how to create social enterprises.
Nanxi Liu
is co-founder of Nanoly Bioscience and founder and CEO of Enplug, Inc., a technology company building the largest network of interactive indoor digital billboards—named one of the “Top 30 Startups to Watch” by Entrepreneur Magazine. She was a Fellow at the Clausen Center for International Business & Policy at the University of California; she won the Dell Social Innovation Award; and led the team that won the British Airways Ungrounded Innovation Competition.
Testimonials
John Eliason
“I wasn’t really that excited about having yet another ‘coach.’ I thought I had the best coaches in the world. But Robert Cooper and 12 Leaders drew out far more of the best in me—and that has changed my direction, from good to great to making ‘impossible’ possible. 12 Leaders and Robert Cooper were what I needed and I didn’t even realize it –but I do now!”
Ann Lawrence
"12 Leaders is a powerful,innovative program for developing transformative personal effectiveness, leadership and teamwork. My 12 Leaders experience has helped me rethink what is strategically possible for organizational success, personal well-being, and philanthropic impact for the larger world."
Rod C. Fallow
“One of the goals in 12 Leaders® is to help elevate the vantage point and success trajectory of each individual leader so that their teams and companies keep benefiting from increasingly higher levels of performance and opportunities to achieve bigger goals sooner. 12 Leaders is an innovative, science-based, uniquely customized strategic program for entrepreneurs and entrepreneurial leaders who want to unlock and ignite far greater business success while also making the world a better place. Exceptionally valuable.”
Graham Brodock
"In Q4 last year, our sales are up 35% (year on year) and we are poised to pass the target we set for four years from now!"
Jeff Gutovich
"I’ve never lacked confidence about my ability to handle whatever challenges might come my way. Now I feel even more confident that I can proactively influence outcomes, the futures of myself and other people around me."
Neal Mody
"Robert brings an amazing depth of clarity by asking all the right questions, and his position is always to support you in being your best. Experiencing that has significantly affected my own approach to leadership."
Max Hansen
"An organization can only develop as fast as its leaders are developing. We want to break through the ceiling and never look back. 12 Leaders is helping us to do that."
Doug Andrew
"I learned to constantly ask three essential questions—‘What’s possible?’ ‘Who are we missing?’ ‘What is the smallest change that will have the greatest impact?’ Asking those questions has transformed the way we think and act."
Elizabeth Sarquis
"A lot of people will say they’ll be there for you, but not many will give what Robert gives, week in and week out. 12 Leaders has been an inspiring experience, and that inspiration, plus the many skills I gained, will help carry me, my business, and everyone around me to a higher level. I’ve learned how to…build strong alliances with people and organizations that will be in this with me for the long haul."
Darius Campbell
"There were many ‘Eureka’ moments of great insight from my interactions with Robert, and those alone would have made the program invaluable to me. I also acquired a very large portfolio of specific skills and practices that start helping me when I wake up in the morning and continue to benefit me all day. Simply put, Robert Cooper and 12 Leaders have been life-changing for me."
The Schedule
Program overviews and comparison
Fast-Start Roadmap
Set initial goals for best possible outcomes
One 60-minute call with Robert Cooper Ph.D.
Accelerated Growth Sessions
Custom designed and led by Robert Cooper
Two 1½ Day Accelerated Growth Sessions, custom designed and led by Robert Cooper, Ph.D.
High Performance Profile
Identify personal high performance traits, strengths, trait alignments and limitations that are unique to each individual. Drawing on a peak performance database with over one million entrepreneurs, leaders and influencers.
One High Performance Profiles, with custom individual interpretation, discussed by phone for approximately one hour; pinpointing key focus areas for increased energy, effectiveness, time savings, ingenuity and impact. These insights are utilized throughout program, and can multiply your successes. Additional High Performance Profiles may be purchased at $495 (regularly $795) and include a one hour interpretation session and potential composite profile interpretation session if you include a spouse or key team member.
Weekly Progress Check-In
30-minute review each week by phone or e-mail with a Cooper colleague, with customized interaction or response. Includes added prep time by Cooper colleagues
Twice-a-Month 45-Minute Strategic Advisory Calls One-to-One with Robert Cooper, Ph.D.
$125K 12 Leaders Program: Includes Twenty 1:1 Strategic Advisory Calls with Robert Cooper, Ph.D., scheduled across the year of the program
Access to Exclusive Content
Includes more than 150 essays and more than 80 audios by Robert Cooper
Yes
ROI
Opportunity
Pricing
When offered within an organization, the intense personal attention given to each participant results in standard fees of $250,000 or more per person, with proven immediate and lasting ROI. For this special program we have reduced these fees.
125,000
The fee for participation in 12 Leaders has been adjusted to less than half of these standard fees
Each 12 Leaders group has a maximum of 12 members. The program is 12 months, with no renewals. This powerful neuroscience-based program structure accelerates individual growth and elevates the trajectory of unprecedented new results.
This powerful neuroscience-based program structure accelerates individual growth and elevates the trajectory of unprecedented new results.
Customized Fast Start Roadmap Call (one 60-minute call)
Weekly phone or e-mail progress check-in with Cooper colleague
One High Performance Profile with phone interpretation and forward plan, plus composite High Performance Profile interpretation (1 hour)
20 45-Minute Strategic Advisory Calls one-to-one with Robert Cooper, including 40 hours of preparation time by Robert Cooper
Two 1 ½ Day Accelerated Growth Sessions, custom designed and led by Robert Cooper, Ph.D.
Access to exclusive 12 Leaders content and resources
Join 12 Leaders
Eligibility to join 12 Leaders is decided through both evaluation and conversation.
We extend membership invitations to entrepreneurs, leaders, and influencers with a successful track record, hard-won wisdom, and a deep drive to continue learning and growing.
Fill out the brief form below and one of our team members will contact you to schedule a conversation.